What is the first thing you do when you hear of a new product, company, or service you are interested in? Google it!
In 2021, your business cannot afford to NOT show up when people search for you online, regardless of how small or large you are.
Your website offers your customers a place to:
Learn
Highlight what you do, what you offer, how you got there.
Discover
Highlight your products and services, your staff, your vision.
Compare
What differentiates your products or services, varieties and packages, and compare to your competition.
Review
A place to tell you how they feel, good or bad – and read what others have said about you.
Contact
Make it easy to get in touch with you!
Purchase
If they like what they see, make it available to purchase in the click of a button.
Having a single location where your potential customers can find all of this information about you in one spot gives you an edge over your competitors.
One example I have come across is the fishing charter business. You can have two captains with the same boat, same equipment, and same rates of catching fish – but one is fully booked until the end of the season, and the other is still taking walk-ins.
What set them apart? Their website and online presence.
Consumers are visual, and depending on your industry – this can make or break you. Consumers want to know they can trust your business, and see that others do as well.
Websites do not need to cost a fortune to be affective. Polished Media offers website design and training to make your brand shine online, without costing you an arm and a leg.
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