Why Your Business Needs a Face on LinkedIn

Leveraging the Power of the Face-of-the-Company for Social Media Success

In today's digital age, social media has become an indispensable tool for businesses looking to connect with their audience and build their brand. And when it comes to professional networking and brand building, there's no platform more important than LinkedIn. But to truly leverage the power of LinkedIn, businesses need to have their face-of-the-company actively posting and re-sharing content on the platform. Here's why:

1. Humanizes the brand:

People want to do business with people, not with faceless entities. By having the face-of-the-company actively post and engage with their audience on LinkedIn, businesses can humanize their brand and build a more personal connection with their audience. This can go a long way in establishing trust and building brand loyalty.

2. Demonstrates thought leadership:

LinkedIn is a platform for professionals to share their thoughts and insights on industry trends and topics. By having the face-of-the-company actively post and engage with content on the platform, businesses can position themselves as thought leaders in their industry. This can help to increase brand visibility and attract new customers.

3. Drives engagement:

LinkedIn's algorithm favours posts that generate engagement, such as likes, comments, and shares. By having the face-of-the-company actively post and engage with content on the platform, businesses can increase the visibility of their posts and drive engagement. This can help to increase the reach of their content and attract new followers.

4. Amplifies brand messaging:

By having the face-of-the-company actively re-share content related to their business, they can amplify their brand messaging and increase the visibility of their brand. This can help to increase brand recognition and attract new customers.

5. Builds relationships with industry peers:

LinkedIn is a platform for professional networking, and by having the face-of-the-company actively engage with content and connect with industry peers, businesses can build relationships that can be beneficial for their brand. This can lead to opportunities for collaboration, partnerships, and even new business.

So, how can businesses leverage the power of LinkedIn by having the face-of-the-company actively post and re-share content? Here are some tips:

1. Post regularly:

Consistency is key when it comes to building a following on LinkedIn. Encourage the face-of-the-company to post regularly, whether it's once a week or once a day, to keep their audience engaged and attract new followers.

2. Share industry insights:

Encourage the face-of-the-company to share their thoughts and insights on industry trends and topics. This can help to position them as a thought leader in their industry and increase the visibility of their brand.

3. Engage with content:

Encourage the face-of-the-company to engage with content related to their industry, whether it's by commenting on posts or sharing relevant articles. This can help to increase the visibility of their brand and build relationships with industry peers.

4. Re-share relevant content:

Encourage the face-of-the-company to re-share content related to their business or industry. This can help to amplify their brand messaging and increase the visibility of their brand.

Having the face-of-the-company actively post and re-share content on LinkedIn is a powerful social media business strategy. By humanizing the brand, demonstrating thought leadership, driving engagement, amplifying brand messaging, and building relationships with industry peers, businesses can leverage the power of LinkedIn to build their brand and attract new customers.