We have all visited a website where the “About us” section simply consists a generic stock photo of a smiling group of people. But, does that really cut it nowadays? In short, the answer is No!
There are a few reasons you should highlight each of your employees, and also a few cases where this can be avoided. Keep on reading to learn the ins and outs of showing off your staff.
Reasons to do so:
1. Trust
By having a photo and name attached to each of your staff, it gives potential clients a face to turn to when they are having problems, and to know there are REAL people sitting behind your phone lines and emails. This is the number one reason that businesses should share photos of their staff on their website and social media.
2. Staff Appreciation
Show your employees you are not afraid to show off the talent behind your business. This gives staff a sense of belonging, and permanency.
3. Accountability
As well as a perk for your staff, it also serves as a reminder for your employees to be mindful of their online behaviour. Anonymity is removed – which is a blessing and a curse. If you want to be sure your staff’s online presence is professional, reach out to us about our social audits (specifically for LinkedIn!).
4. Engagement and Interactions
By sharing information about your team online, it opens up the opportunity to expand your reach to each employees network. Sharing a highlight about each member (and tagging them where possible) of your staff on social media is a great way to create a sense of community, recognize the hard work of each team member, and increase your reach online.
Reasons you may avoid highlighting your staff:
Although it is generally a great idea to list your employees name and photo on your company website – there are circumstances where this could be more work than it’s worth.
1. High Turnover
If your business is in an industry where employee turnover is the norm, spending time introducing your staff may not be as effective. Updating your website and requiring new staff to fill out a biography and submit a photo could be more trouble than its worth. If you find yourself in the situation, ask yourself if there are any long term employees you should recognize. This is also a great opportunity to highlight the company owner and history, instead of staff specifically.
2. Privacy
If your company deals with sensitive information, creates possibility for unhappy consumers, or deals with information that could make your business a target for cybercrime – keeping your employees safe is crucial.
If your business has incredible staff, and you’re ready to show them off – reach out to us today for a free consultation!
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