Although social media is extremely important – having a solid website is the backbone of any social campaign.
Without a website, it is difficult to direct traffic anywhere – which can make your customers confused and frustrated.
Check out these 5 reasons that every business, small and large, needs to have an up-to-date website.
1. Google will know your name
The customer journey and experience is completely different than it was 20 years ago. Unfortunately, some businesses are still stuck in the past and afraid to move up to the times. One of the first things a potential customer will do is Google your business. If an outdated website appears – the customer will automatically make a negative judgment about your brand.
Ps. With cyber security being even more important now than ever, an outdated site can cause users to question your security and faith in your company. If a site has the capabilities for a user to make purchases (and input their private information), your outdated site will definitely make them think twice.
Finally, with a website, and optimized content, you can push your brand to the top (or at least the first page) of Google search results. This means that if you are in a competitive space – customers will find your business first!
2. Everyone else is doing it
Peer pressure! But seriously, as mentioned above, most people Google a business before ever stepping foot in the door or making a purchase. With this in mind – if a customer does this and only your competitors come up… this is bad news for you. Not only are you missing an opportunity to connect with your potential customers, you are giving your competitors and instant advantage.
3. It’s easier than ever
Gone are the days where you need to know how to code, or need to hire a website developer who has never seen sunlight and probably has a neck beard. With user-friendly software like GoDaddy, Wordpress and Wix – making your own business website is not out of reach. With hundreds of easy to edit templates, and step-by-step walk-throughs – you could have a basic website up and running in a matter of hours!
Keep in mind, if you do not have time for this – there are tons of companies that will build your website for you. Reach out to Polished Media today for an affordable website quote!
4. Share your OWN story
Websites offer a way for your company to create and share your own personal story. It is one of the only platforms where you can control what is said about you. Despite negative reviews, social media complaints, and unpleasant comments – Websites can paint a positive picture of your brand, and highlight all of your best qualities and services.
Your business has the opportunity to share information with your customers that you want them to hear. Which can be highlighted and spread across your social media channels (getting even more people to your website – and sharing your story to a wider audience).
5. Show off what you have
Whether you offer products or services, having a place where customers can check-out what you do and offer is always a must. Depending on the type of company you run, it can also be an excellent resource for customers who need more information and detail and can take some pressure off staff.
Bonus: Websites never close! You don’t need someone monitoring them 24/7 – and customers can browse your selection in their own time.
At Polished Media, we are constantly integrating our social strategies and website promotion for our clients. By having a strong website, as well and business social profiles, there are countless opportunities for growth and cross promotion.
Not sure if your website is on point? Reach out to us so we can give you a few suggestions!
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