There are many reasons why branding and style matter in the business world. Check out this blog post to learn about the top six reasons Branding & Style should be a priority (if it isn’t already)!
1. Set Yourself Apart
Chances are, you are not the only business in whatever your sector may be. Competition is natural, and it can even be a huge benefit to your brand. The challenge is standing out among your competition, and highlighting whatever it is that makes you the best choice.
2. Become Recognizable
We can recognize many brands from the colours they use, music or jingle they play, & style of content they share. Is your business recognizable?
3. Step-up Your Look
We are all about Polishing your online presence! If your logo looks like it was designed in a Word document, you have no colour scheme in place, and every post & piece of content you create has its own style & font — that’s where we can come in! Support your business with a branding style guide (included in our one-time Social Refreshes!) and make it easy for yourself or your staff to create branded content.
4. Keep Things Easy and Uniform
There is nothing easier than having a set guide to follow when it comes to marketing your business. What fonts to use, colour codes, tone of voice, logo placement, backgrounds, and imagery to use when creating business material.
5. Support a Higher Price Point
When you put effort into creating a high-quality look for your brand, you can create a higher-quality price point as well! Brands that put effort and resources towards their marketing can demand a higher cost from their customers, and most importantly, customers will be willing to support & pay this increased fee for a brand they love!
6. Create & Support Loyal Customers
Branding takes your business beyond simply the point of purchase. What are some of your favourite brands? Why are you willing to pay more for a brand you know and trust? Having a solid branding strategy in place can foster the creation of loyal customers.
We offer custom branding creation, from logo design to one-of-a-kind style guides to keep your marketing on track and on trend! Reach out to us today to get started.
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