TikTok is one of those social networks that grew in popularity VERY quickly, but if you are over the age of 30, you still might have NO IDEA what the platform is all about.
Let’s start with the basics:
Who uses it?
TikTok is primarily used by the under 30’s. 60% of US TikTok users are aged between 16-24, according to a November 2019 release from Reuters.
What is it?
TikTok is basically a re-branding of Musical.ly (don’t worry if you haven’t heard of that either). Basically, it is a social platform where creators can post 15ish second videos (up to 60 seconds) that are shared to their followers, with hopes of landing on the apps “For You Page” (FYP).
What is being posted?
This is a tough one. In the early days, TikTok was full of lip-syncing, and dancing. Today, the scope of content varies, and the algorithm that the platform uses is VERY advanced. Based on the types of videos you watch, and seem to enjoy – the algorithm will shoot out all sorts of videos that it thinks you may enjoy.
For this reason, you may see completely different content than someone else on the app. There are now “Sides” of TikTok as the youth are calling it. This basically means the type of content you are being shown. Political TikTok, Dancing TikTok, Alt TikTok, Straight TikTok, Food TikTok or many others!
Disclaimer: I am definitely on the Puppy and FoodTok side!
Can you make money?
Depending on your location, there is now a creator fund on TikTok for some users. This means that you can earn money per-view on your videos. Unless you have a very large following (we are talking in the millions) TikTok might not be a stable source of income, however, the exposure it brings can open LOTS of doors. Many famous TikTok-ers are now treated like typical celebrities, so sponsors and endorsements are a large portion of their income.
Is it for business?
It’s a powerful tool for the right companies, with the right demographics. We have seen a bump of tiktok of companies using influencers to share their products, creating original ads, or creating accounts and posting unique content. If your target demographic is under 30, this could be a perfect platform to explore!
Even politicians are getting in on the action!
TikTok is a very trendy app, with tons of young minds. Some political figures are using this platform to reach out to young voters and soon-to-be voters. This is an incredibly smart move in my opinion!
One Canadian example that comes to mind is Jagmeet Singh - check out his profile here!
Should you get TikTok?
This is a personal choice. If you are a fan of Instagram and social media in general, and you can use a smart phone with 60% confidence… why not give it a shot?
There have been privacy issues globally, and instances of banning in the US – so do your research and be mindful of what you are sharing, commenting, and engaging with on the App.
Overall, it is a fun platform with absolutely no pressure to ever post anything yourself. You can watch videos for hours, or if you are feeling up to the challenge – try posting a video for yourself!
We need to know.. What Side of TikTok are YOU on? Drop it in the comments below.
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