This is often a question I hear clients grappling with. Or the classic, “I know we should be on social, but I’m not sure why?”. If you have ever wondered this yourself, keep on reading!
Let’s start on a personal level – do you need to have social media account for yourself (not your business)?
This answer is very dependent on the industry you are in, and your level of involvement in your company. Typically, LinkedIn is the best platform for professional ‘social’ networking – especially if you work in the corporate world, or for a larger brand.
Instagram is a great platform if you are in a more creative or visual-based industry. If you’re a hairstylist, nail tech, yogi, or designer – posting photos will be a lot more impactful than sharing an article on LinkedIn.
The point of being on social media as an individual (in relation to business and networking) is so that you can highlight your skills, knowledge, and personality. It also allows your company to tag and recognize you, celebrate milestones, and show off their staff.
Depending on the type of work you are in, and the type of customer you are trying to get your posts in front of, there are certain platforms that you should and shouldn’t focus your attention on. For more information of deciding which platform is right for your business, check out this blog post!
What’s the point of social, for business?
There are countless reasons your business should be on some form(s) of social media, below are our top 8 (just to name a few!):
Build a Relationship / Communication with current and future customers.
Know your customers better – what makes them tick? What are their pain-points?
Customer service – a great way to respond to questions, help with problems, and receive feedback.
Brand loyalty
Reach untapped customers
Drive the RIGHT people to your website / page
SEO (Search Engine Optimization) aka, how to be found on Google!
Authority – make yourself and industry expert, the top-dog in your field of expertise.
We have covered these eight reasons in depth in a previous post, read it here.
The ‘point’ of social media is different for each business, depending on your goals. For example, if you are looking to drive sales and gather new customers – the strategy for social media would change, and your goal would be sales.
If you are at max capacity and cannot take on any new client’s, the ‘point’ of social media for your business may be to create community, position your expertise, and nurture your current clients.
Regardless of your business’s goals, there is always a strong point for having a social media presence! Reach out to us today to get started, or book a free 30-minute consultation.
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