There are many reasons that your business may want to consider adding a Blog Page to your website (if you haven’t already!). In this blog we will walk you through a few reasons why having an active blog can get your business ahead.
1. SEO (Search Engine Optimization) – Google will rank you higher
This is a big one! There are many reasons that having an active blog helps with your website’s SEO. Blogging helps boost SEO quality by allowing your site to pop-up under more search query’s. Your website may not come up on google first if someone types your industry, but if your blog answers a specific question they have, you’re more likely to appear (great for rank!). Keywords also play an important role in SEO – blogs give you a chance to integrate your businesses keywords into your writing. Another SEO factor is creaking content that other reputable websites will share – see #4 for more info!
2. Industry Expert
Position yourself & your brand as an expert in your field.
Do you know everything there is to know about lawncare? Are you the best in the business when it comes to energy audits? Do you know exactly what lure is going to land the biggest fish?
Share your knowledge, experience, and tips with the world (that doesn’t need to be trade-secretes!) and build up your position as an industry expert in whatever your field may be.
3. News Source / Reputable Information
You want your site to host reputable, relevant, and informative content. But doing this, your readership will be more likely to check in on your site and see what information they have missed, or look to your site as a source trusted source of news & content.
4. Backlinking
Backlinks are links that connect an external website to your site. These links are important because they tell search engines that your website is legit. Google considers links like votes, so getting new links is like generating votes in a never-ending popularity contest in the digital world. The best way to do this is creating and posting awesome content that people want to share as well!
TIP: if you want those links to boost your SEO (and not harm it) they MUST be from sites related to what you do and your industry.
5. Content Source
We’ve talked about the power of curated content, but why not become a source of it? When you share awesome content, people are more likely to engage, start conversations, and hopefully, re-share or share your blog post! When another company or individual shares your blog post, it gives you access to their entire audience, and drives them to YOUR website. It’s a win, win!
6. “Learn More”
Have you ever had a client ask you a question or ask for more information and wished you had a link to send them? Your blog is the PERFECT place to answer questions or topics you are often asked about. Many of our blogs at Polished Media are inspired by client questions – even this one!
7. Guest Bloggers and Affiliates (or Ads!)
If your blog has the content, and the views – eventually companies or industry related influencers will want to tap-in to your audience – and this can come with a price tag (which is good for you!). by placing ads on (or within) your blog, writing about specific products or brands, reviews, or hosting guest writers and promoted content; your blog can become an source of income.
8. Get To Know Your Business
Beyond the logistical reasons a blog benefits for SEO, blogging is also a great way to share your story, your staff, and highlight business accomplishments. Blogs can be as formal or as casual as you want to make them (and in line with your company’s tone of voice). Your blog can be opinionated, informative, and one hundred percent your own! Share your brand story, or allow your staff to contribute – either way, having an active blog will allow your fan-base to learn a different side of your business.
Want to start blogging but not sure where to start? We offer a range of blogging services – from customized blog topic ideas, to fully-written SEO optimized blog-packages. Let’s get your brand Blogging today.
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