When it comes to social media management and online branding, everyone has got an opinion on its value and priority in their marketing stack. Before you dump social media management onto a current in-house employee, a tech-savvy family member, or struggle to post yourself – give this blog a read!
Here are 7 benefits to outsourcing your companies social media (& why working with Polished Media could be the perfect fit!):
1. Minimal Commitment
Unlike hiring a new employee, there is very little risk and commitment to you as a business when working with a subcontractor. When working with Polished Media, beyond the first three months, you are able to terminate your services at any point (with one month’s notice). Most Social Media Management companies have a contract in place with specifications on cancellation – make sure you read through and ask questions before you sign!
2. Flexible Customized Plans
No two companies are the same, so how can your Social Media Management plans be? At Polished Media, we customize each of our plans to suit our clients’ goals and budgets. Our goal is to take work off your plate, not add to it! From one-on-one and team trainings, to fully managed services – we can do it all. One-time social refreshes and branding, to monthly deliverables, if you want you & your brand to shine online, talk to us today.
3. Unbiased Opinion
You know and love your business more than anyone, but sometimes that intimate knowledge can be blinding when it comes to presenting your brand online. Creating your brand’s story, sharing who you are and what you believe is where we come in! You might think your story is obvious, or that everyone understands the services you offer, but this is rarely the case. Having a fresh set of eyes from someone who is not closely tied to your brand is powerful.
4. Up-to-date on Social Trends
Social media is evolving and changing weekly, it’s not your job to stay on top of the trends - it’s your job to run and grow your company. Outsourcing your social media gives you access to professionals who are working in the space every single day. Let them create strategies, content, and post on the most popular networks of the season.
5. More Cost Effective
When you hire a new employee (depending on the size of your company) there are many additional costs involved. You may need to pay for benefits, time-off & sick leave, HR, office supplies, in addition to their full-time salary. The beauty of outsourcing is you are NOT responsible for any of these additional charges.
6. Avoids Burning Out Your In-House Staff
One of the biggest complaints I have heard from companies (and their employees) is that they have taken on the role of running social media which is not in their job description. Social Media is a time-suck when done correctly. Your staff likely doesn’t have the time to invest in social media (on top of their daily tasks!) nor should they be taken away from focusing on the job they were actually hired to do.
Have someone in-house who loves doing your social media and you want to support them with training? Reach out to us today.
7. Polishes Your Online Presence
We have said it before and we will say it again, how your brand looks online is important. Even if you are not struggling to gain new clients, or have too much work on your plate as it is – you still want your business to look professional & up-to-date when current customers and potential customers come across your website and social media.
Having a solid, active online presence tells your community you care – and put the extra effort into your business.
Ready to go above the status quo with your online branding? Let’s make it happen.
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